Mayan Cultural Survival

There is no way that concerned scientists can move fast enough to preserve the world's traditional knowledge. While some can be gathered in interviews and stored on tape, much information is seamlessly interwoven with a way of life. Boston anthropologist Jason Clay therefore insists that knowledge is best kept alive in the culture that produced it. Clay's solution is to promote economic incentives that also protect the ecosystems where natives live. Toward that end, Cultural Survival, an advocacy group in Cambridge, Mass., that Clay helped establish, encourages traditional uses of the Amazon rain forest by sponsoring a project to market products found there.

Clay believes that in 20 years, demand for the Amazon's nuts, oils, medicinal plants and flowers could add up to a $15 billion-a-year retail market--enough so that governments might decide it is worthwhile to leave the forests standing. The Amazon's Indians could earn perhaps $1 billion a year from the sales. That could pay legal fees to protect their lands and provide them with cash for buying goods from the outside world.